Market Research

Machine Analytics has been engaged in gathering and analyzing information about consumer needs and preferences. Our major sources of textual information are social media sites such as Facebook and Twitter, consumer sites such as Amazon and TripAdvisor, and any other websites that are likely to provide actionable business insights to our customers. Our analyses of product and hotel reviews, for example, reveal what customers are frequently complaining/praising and in what context. The information can then be used to improve services and further promote the products. We analyze and extract overall sentiment on a particular product and its trend over a period of time by automatically downloading and analyzing data from specific web sites.

Machine Analytics customizes patent pending deep linguistics processing and machine learning capabilities of its in-house text analytics tool aText.